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Brand

The HeyDeer logo,
ready to use.

The logo, icon and colors to use when you write about HeyDeer. Every file comes in SVG and PNG.

The Sun mark beside the wordmark. Use it wherever there’s room.

HeyDeer logo
For light backgroundsSVGPNG
HeyDeer logo
For dark backgroundsSVGPNG

Icon

The deer on its Sun tile, for small square spaces: app icons, avatars and favicons.

HeyDeer icon
RoundedSVGPNG
HeyDeer icon
Square, for places that round itSVGPNG

Wordmark

The lettering on its own, for places where the icon already appears.

HeyDeer wordmark
For light backgroundsSVGPNG
HeyDeer wordmark
For dark backgroundsSVGPNG

Colors

Sun and ink are HeyDeer’s colors. Click a code to copy it.

  • Sun

    The icon tile

  • Ink

    The deer on the tile

  • Walnut

    The lettering

  • White

    Lettering on dark backgrounds

Typefaces

HeyDeer uses DM Sans for headings and Geist for everything else. Both are free on Google Fonts.

DM Sans

Headings and titles

Get DM Sans

Geist

Body text and interface

Get Geist

Using the logo

Do

  • In text, write the name as HeyDeer, with a capital H and D.
  • Use the logo with walnut lettering on light backgrounds and the white one on dark ones.
  • Keep the deer on its Sun tile.
  • Leave clear space around the logo at least as wide as a letter stroke.
  • Use the icon where the full logo would be too small to read.

Don’t

  • Stretch, rotate or crop the logo.
  • Change its colors or add shadows, gradients or other effects.
  • Retype the logo in a font or redraw its letters.
  • Use the logo in a way that suggests HeyDeer endorses you or your product.

Questions, or need another format? Email hey@heydeer.ai.